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The security industry and security market will transition from past quantitative growth to qualitative

 

change, orderly competition, and value debate.

 

For a long time, I have been surprised by the domestic security market.

 

The market is growing rapidly, accompanied by intense competition, but no one has been eliminated

 

due to the competition.

 

This can only be explained in one way, that is, market growth far exceeds competitive pressure,

 

allowing everyone to receive a share of nutrients and continue to survive and grow.

 

However, this balance has gradually been altered by the sustained growth of somemanufacturers.

 

The rapid growth of Hikvision and Dahua, coupled with their continuously expanding market influence,

 

stronger product competitiveness, and more solid corporate strength, have all had a squeezing effect on

 

other companies and even put pressure on industry manufacturers.

 

As a result, the performance and profit growth of the two companies far exceeded the market holding

 

and industry average growth.

 

The distance between the two companies and other companies is getting farther and farther. 

 

Based on the development of the domestic security industry, this year's Beijing Security Exhibition has

 

discovered many positive phenomena that are worth sharing with everyone.

 

 

The gap between domestic and foreign manufacturers has significantly narrowed.

 

 

The gap between domestic and foreign brands in terms of products has almost narrowed, and the

 

advantages of foreign brands can be reflected in broader technological integration and better user

 

experience on a singleproduct. 

 

But foreign businesses that do not possess the above two advantages may face fierce competition.

 

 

A small and beautiful company has emerged with its positioning.

 

 

In the early stages, security companies were accustomed to following the trend, and as long as a

 

successful model emerged, almost all companies followed suit comprehensively.

 

Nowadays, leading enterprises have emerged and competition has become more intense. 

 

Enterprises must calmly consider their expertise and advantages. 

 

More and more enterprises have a specialized and refined understanding in order to survive well

 

and for a long time, making products more refined, technology more profound, and services more detailed.

 

Competition is no longer disorderly, and the market will enter into professional competition.

 

 

The product details have been improved.

 

 

Compared to the past where specifications were the main focus, this year's Beijing Security

 

Exhibition pays more attention to operational details, considers the texture of the appearance more

 

delicately,and even incorporates richer functions for application details. 

 

For example, a vehicle identification manufacturer in Beijing can not only identify colors, but also

 

identify which brand and model of car, as well as license plate recognition.n the past, almost everyone

 

was a standard product, but now we are moving towards differentiation and creating differences from

 

details.

 

This will shift the market from price competition to value competition.

 

 

Industry applications are further deepened and refined.

 

 

In the past few years, the focus of exhibitions has almost always been on industrialization and

 

solutions. 

 

Enterprises place their demands on industrialization to showcase their expertise, technology,

 

and services. 

 

Believing that it is the result of competition and the improvement of customer professionalism,

 

many companies at the 2012 Beijing Security Exhibition no longer only talked about industrialization,

 

but also emphasized the need to present customer needs more broadly and deeply in their own

 

industries. 

 

Security equipment no longer only provides protection, but also integrates with customers' 

 

business to enhance business efficiency. 

 

The benefit to customers is higher investment efficiency, while the benefit to manufacturers

 

is increased value and ensured competitive advantage.

 

 

User interface turned into graphics.

 

 

The rapid entry of security into IP and the increasing size and complexity of the system make it

 

easier for users to control the entire system, which has become a bottleneck for product promotion. 

 

Our Guangzhou Jiu'an has recently developed a video management software that allows intuitive

 

operation of IPCamera or playback of required video content through a mouse.

 

In addition, a direct connected NVR has been launched, which allows users to monitor in real-time

 

without setting up an IP address and directly connect the surveillance camera and NVR via Ethernet cable.

 

A good user interface can enhance user experience, simplify operation methods, make complex

 

systems more easily accepted by the market, and thus enable the security market to reflect higher value.

 

 

He necessity for manufacturers to communicate directly with users has been heightened.

 

 

The system is becoming increasingly complex, and it is becoming increasingly difficult for distributors

 

to fully communicate with users, forcing manufacturers to go to the front line and communicate with users.

 

In addition to fierce competition in the market, manufacturers must firmly establish themselves on the

 

customer side, and the front line has been pulled to the forefront, which also means that marketing costs

 

must continue to rise. 

 

Many companies with excellent physical fitness, after undergoing physical optimization in the past

 

two to three years or completing the preparation of their new positioning, will make further strides in 2013. 

 

As these physically strong enterprises continue to advance, they will inevitably squeeze other

 

enterprises again. 

 

It seems that competition in 2013  will be more formal, but also more intense.

 

 

Operators are becoming increasingly important.

 

 

The larger scale applications, large-scale networking applications, and national level smart cities

 

after IP transformation will push the role of operators to the peak. 

 

How to develop new competitive relationships with operators will test the determination and

 

wisdom of security enterprises.